Monthly Archives: February 2012

Taking Advantage of the Holidays

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Hello to all my awesome readers! Sorry I haven’t posted in a while.  It’s been too long since I’ve written.

Don’t worry though, it’s all good news.  I just got engaged!!! We’ve been really busy enjoying all that comes with planning a wedding and telling everyone the big news.  It’s such a fun feeling and I hope to write more about wedding resale sooner than later as I learn.

Yesterday of course was Valentine’s Day, a day of love and happiness.  We celebrated with the classic cheesiness – wine, steak, chocolate and roses.  It was fantastic!

It also got me thinking about how fun it is to work on promotion by using holidays.  I think holidays are a great way for all of us resellers to get excited about our market.  It’s a great way to re-energize your work and find new ways to think about marketing.  I like to get in the spirit for every holiday.  Now that V-Day is over I’m excited that we move into St. Patrick’s Day fun.

To prepare for these holidays, one easy and simple thing you can do is to change templates in your shops.  On Etsy, make a special banner and profile photo that shows off your shop while adding a bit of holiday jazz.  Change your featured items to all green.  This type of promotion shows buyers that you are active in your shop, constantly changing things to keep them excited.  A new theme also makes buyers take a new interest in your shop since things look different.  On Ebay, change the colors of your storefront or buy a cheap $5 template to use for listings. You’ll be amazed to see how it generates buying!  Plus, you get to do something different and think about your shop in a new way.

I’m doing many of these things for St. Patrick’s day. My shops are getting a huge green overhaul!  Check out both my shops (links posted in my early posts) to get a feel of what we are doing to get in the spirit.  Once St. Patrick’s day ends I’ll be moving everything around to be Easter themed and so on.

Another great thing to do is to promote the holiday traffic on social media sites like Twitter and Facebook.  People like me love getting excited about holidays. It’s the little things that really get people to notice your shop. Post a YouTube video, cute picture or a treasury that is holiday themed such as these examples.  By associating yourself with certain holidays you can profit from people’s love of them.

Good luck!